NO GO: Uncanny Avengers
Last week Entertainment Weekly (obviously the source of the cover image) unveiled the cover to Uncanny Avengers, part of Marvel’s new MARVEL NOW! event to mix up their books. Cool idea, striking cover, but what is up with the typography? Its clear the Uncanny X-Men/Avengers mash-up needed to be reflected in the logo: noticeably the upper curve of the type and the arrow in the Avengers A, but the letterforms are all over the place. There is no consistency in the design: random stroke widths, different designs for the same letters — there are 4 different Ns in there — not to mention some very uncomfortable cropping on the C and G for example. My biggest problem is the frankly baffling design of the N in Avengers. There’s an attempt to keep both words somewhat symmetrical, resulting in the legibility been thrown overboard in favour of aggressively cropping everything on the cover. The red banner at the bottom doesn’t help either, adding more unfortunate cropping to an already troublesome cover design.
It remains to be seen if subsequent covers will adopt a more traditional/legible cover design or if this will be the default template.